Apr 25, 2024

Have you ever told a story -- a brilliant story! -- and your audience just looked at you blankly? They just didn't get it. Or they couldn't relate: they couldn't put themselves into the story. 

Stories succeed when people put themselves in the picture. They're in the airplane seat. They're in the room you're describing....

Apr 18, 2024

“What niche am I supposed to target?”

That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced veterans, they wonder, “Did I let some people get away? Am I being too narrow in my focus?”

It’s a familiar struggle…and we keep going back to it. Even though...

Apr 11, 2024

So you've got something to teach people. You're the only one...or one of the few.

But your audience isn't stupid. They know a lot already. Who likes being treated like a child...especially a stupid child? Who likes being treated like a newbie when you're not?   

In this episode of Strategic Storytelling, I'll show...

Apr 4, 2024

“I have many happy clients. How can I get them to share testimonials?"  

That’s what my reader asked me when I was looking for new applications for. telling stories.

It's a complaint I hear from other service business owners too. Let's face it: if you're a small, service-based business, you need credibility. Nobody...

Mar 28, 2024

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.  

But when you're writing for business, it's important to tell your story only when you have a purpose for that particular story. 

Too many people write stories for validation. They say, "My cat...