Apr 11, 2024

So you've got something to teach people. You're the only one...or one of the few.

But your audience isn't stupid. They know a lot already. Who likes being treated like a child...especially a stupid child? Who likes being treated like a newbie when you're not?   

In this episode of Strategic Storytelling, I'll show...

Apr 4, 2024

“I have many happy clients. How can I get them to share testimonials?"  

That’s what my reader asked me when I was looking for new applications for. telling stories.

It's a complaint I hear from other service business owners too. Let's face it: if you're a small, service-based business, you need credibility. Nobody...

Mar 28, 2024

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.  

But when you're writing for business, it's important to tell your story only when you have a purpose for that particular story. 

Too many people write stories for validation. They say, "My cat...

Mar 21, 2024

Of the five archetypes I've identified, the Celebrity holds greatest awe and power. 

***If you're new to my community, you can download a free report featuring the five archtypes when you click here.

Think of Taylor Swift and think of those folks in People magazine. We don't want to BE a Celebrity, but we can learn...

Mar 14, 2024

As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here.

http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about...