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Aug 8, 2022

Many organizations are still struggling to rebuild community after the pandemic forced everyone apart.

Alex Hillman is the founder of Indy Hall, one of the first coworking spaces in Philadelphia. He had to answer the question, "How do you keep a space-based community together when the space goes away?" 

In this episode,...


Jul 31, 2022

Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of time (and enjoy a more successful blog) when you stop and ask just a few extra questions.

To discover your marketing archetype (which helps you create a blog consistent with...


Jul 21, 2022

Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks.  

Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class.

Big brands wear their...


Jul 10, 2022

Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life. 

Ellen is what I'd call a role model archetype.

That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to...


Jun 30, 2022

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!"

Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come...