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Dec 7, 2021

A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results.

The truth is, you'll get more bang for the buck by starting with your power story. Not all "power words" will be powerful for your brand Stories  will help you relate directly to your clients and their


Dec 1, 2021

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-warming stories with universal impact. You need stories that resonate with prospective clients and reinforce your personal brand. This episode tells you exactly how to...


Nov 25, 2021

Can you use made-up stories to market your real business?

The short answer is “yes.” The longer answer is, “Only under certain conditions.”

In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing. 

Down...


Nov 16, 2021

When you run a service business, the brand you're promoting is you.  But many service business owners lose clients every day because they're held back by fear of being seen as conceited and obnoxious, that is,  Fear of Bragging 

The truth is, your clients want you to brag - but not by declaring how amazing and...


Nov 13, 2021

Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your audience. That's true, but stories do a lot more...if you have the right story.

So now you've got a story with lots of the right qualities: a hero,  guide, and a suspenseful...