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Oct 10, 2021

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay...


Oct 8, 2021

Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story."

But business storytelling has a purpose. So you can choose from different kinds of origin stories, depending on what you need to communicate to your ideal clients.

What makes a good origin story? And what...


Oct 4, 2021

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship 

But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information?

In...


025 Marketing your small business by sharing your journey story

Oct 4, 2021

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship 

But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information?

In...


Oct 2, 2021

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!

So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.

In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and...