Mar 14, 2024
As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here.
http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about...
Mar 8, 2024
We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug.
For example, in this episode I talk about someone who decided not to get a drivers license. In a typical story, she'd try and try to pass the test. She'd spend hours studying.
But in this...
Feb 1, 2024
If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success.
And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website.
That’s because most...
Jan 25, 2024
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Jan 12, 2024
Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number.
But there's a downside. When you use numbers to suggest how you value something, your audience will be judging you. They assign their ow values to every story.
In this episode you will...