Sep 12, 2024

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.”

Of course, the answer is, you explain with a story. But what kind of story can you use? 

Besides having a new market, you may be...

Sep 5, 2024

A recent article in Inc magazine asked this question: What makes you look better?

A story like, "I started with no talent or luck and worked my butt off;"
Or, A story like, "I had lots of talent and I got lucky."

Believe it or not, audiences valued luck and talent more. 

This episode raises the question: "When do you tell...

Aug 30, 2024

How can I write about myself without sounding like a conceited jerk?

That’s the subject of this podcast.

You may have internalized messages like, “The nail that sounds out gets pounded down” You may have been criticized or ridiculed for doing well.

But in business, you have to brag about yourself. In fact,...

Aug 22, 2024

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also in your copywriting, especially on sales pages.

The way you present your numbers can make your price seem small and your outcomes seem large. You can also seem...

Aug 15, 2024

Lots of business owners have been advised, "Just tell a story. Any story."

Or they're told, "Stories hold your audience's attention. Stories captivate your listeners."

All that is true. Absolutely.

But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a...