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024 Entrepreneurs: Avoid this common mistake in business storytelling

Oct 2, 2021

Business storytelling has become can tell because you'll find lots of wrongheaded advice all over the Internet.

A common mistake is to focus on the "story arc," a concept popular among classes designed for novelists and movie writers. Instructors often turn to Disney movies for examples. 

The truth is, the story structure of a popular movie can be exactly what your content creation doesn't need. When we look closely at fairy tale arcs, we see how they actually defeat the business purpose of a business story. Entrepreneurs and small business owners can't afford to do this. 

In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work.

Episode based on Grow Your Business One Story At A Time -

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And you can download free - 3 common mistakes of storytelling made by most business owners -