Oct 2, 2021
Business storytelling has become popular...you can tell because you'll find lots of wrongheaded advice all over the Internet.
A common mistake is to focus on the "story arc," a concept popular among classes designed for novelists and movie writers. Instructors often turn to Disney movies for examples.
The truth is, the story structure of a popular movie can be exactly what your content creation doesn't need. When we look closely at fairy tale arcs, we see how they actually defeat the business purpose of a business story. Entrepreneurs and small business owners can't afford to do this.
In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work.
Episode based on Grow Your Business One Story At A Time - http://mycopy.info/kbstory
Learn more from my website, cathygoodwin.com
And you can download free - 3 common mistakes of storytelling
made by most business owners -