Feb 5, 2022
Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategically.
Persuasive stories don't follow the "beginning, middle, and end"
structure.
They don't follow the "and then one day" style of improv
either.
They're designed to show how you help clients. They don't leave you
feeling good. They leave you feeling, "I want what they're
having."
I mentioned a couple of free guides:
Enter the conversation in your client's mind:
http://cathygoodwin.com/baggage
Discover your story archetype:
http://cathygoodwin.com/arch
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