Apr 5, 2022
Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade.
How do you attract your ideal clients? Create a story with elements they can relate to. A story that helps them see themselves in the story.
How do you do this? It's a pretty simple tweak, actually... but you have to decide consciously to structure your story this way.
This episode shows you how.
To better enter the conversation in your client's mind, download my free guide - http://cathygoodwin.com/baggage
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From Cathy Goodwin - cathygoodwin.com