Jul 21, 2022
Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks.
Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class.
Big brands wear their brands like beach towels. Small business branding starts when you take off the towel.
This episode uses a fun summer metaphor to highlight the difference between large and small business branding...and why your whole approach to branding has to be different.
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