Jul 21, 2022
Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks.
Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class.
Big brands wear their brands like beach towels. Small business branding starts when you take off the towel.
This episode uses a fun summer metaphor to highlight the difference between large and small business branding...and why your whole approach to branding has to be different.
Learn more in my book, Grow Your Business One Story At A Time. I have a free guide to branding for small business, which you can download here.
Visit my website, http://CathyGoodwin.com, for more resources - free and for sale.
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