Apr 4, 2024
“I have many happy clients. How can I get them to share testimonials?"
That’s what my reader asked me when I was looking for new applications for. telling stories.
It's a complaint I hear from other service business owners too. Let's face it: if you're a small, service-based business, you need credibility. Nobody wants to be your first client!
In this episode of the Strategic
Storytelling podcast, I share the reasons people don't leave good
testimonials. It'll help you navigate the challenge more
easily.
Let's face it: writing a good testimonial is almost as hard as
writing about yourself. Nobody teaches you how. So how can yours be
better?
In this episode you will learn...
- What is a testimonial
- Why your testimonials are about the clients, not about you
- Why clients won't write testimonials
- Two ways to teach your clients to write testimonials
Resources mentioned:
Link to my infographic on testimonials
Course: What is a selling story
Course: Content for credibility
Other episodes
Episode 64: These 2 stories bring in more
sales
Episode 108: Get credibility when you can't get a
testimonial (because your service is too sensitive)