May 23, 2024
It's really important to be innovative in your business.
Being innovative is one of the ways people realize you are credible. You've gone beyond the basics to develop your own framework or explain your ideas in a new way.
But will you market yourself as an innovator? That's a different question.
In this podcast we will ...
...explain the difference between innovation in business and
innovation as an archetype
...show examples of business owners who are true innovators vs.
those who innovate but brand differently
...explain why you may not want to market as an
Innovator.
RESOURCES:
The archetype framework
(and how to decide which one is yours)
My book on
storytelling (available as an Amazon ebook)
Another
podcast: a Role Model archetype
Home study course: Brand yourself with
storytelling