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Dec 18, 2021

You attend a marketing workshop, get interviewed on a podcast, Or you're being interviewed for a podcast and the host says, "So let's start with this question: What's your story?"

How would you answer this question?  

Would you find yourself stopped cold, wondering what to say?

Would you bring up your tried-and-true...

Dec 18, 2021

Storytellers sometimes experience external distractions. A classic example comes from the time a large black fly landed on a presenter's head during a political debate. 

You can't always control outside distractions. But sometimes, the way you tell your story can send your audience's mind moving in a direction where you...

Dec 17, 2021

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan. They notice phrases and expressions. They remember stories. Owners of small businesses and online entrepreneurs will be most productive when they focus on message - not...

Dec 7, 2021

A lot of copywriting guides promise to give you a set of "power words" to jazz up your copy and get better results.

The truth is, you'll get more bang for the buck by starting with your power story. Not all "power words" will be powerful for your brand Stories  will help you relate directly to your clients and their

Dec 1, 2021

As a business, you choose how you will respond to what’s known as the “holiday season.” Will you incorporate themes into your marketing? Will you ignore it altogether? And what kinds of stories will you share?

One thing is for sure: As a small business, you respond differently from a big brand — companies...