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Jun 23, 2021

As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your values without a fiery manifesto or preachy statement of beliefs?

The truth is, clients recognize your values by the kind of stories you tell. You can say things like,...

Jun 11, 2021

Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake?

You know their demographics. You might have your ideal client avatar, complete with her name and picture.

What's missing? You need to join the conversation that's going on in their minds 

This episode helps you...

Jun 8, 2021

We keep hearing that stories help your business. And they will...but only if they are the right stories.

These 3 stories get told a lot, and marketing consultants sometimes advise you to tell them. But they won't do a thing to help your business.

They are...

...the irrelevant origin story
... the story that makes your...