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Jul 16, 2021

You're a solopreneur or small business. Your market has changed. Your tech has changed. Maybe you've changed too. 

Time to rebrand your business...but you know you need more than a new logo, colors, and type font. You need a new story. In fact, you need 3 new stories.  

You'll learn exactly what kinds of stories and how...

Jul 7, 2021

As a business owner you'll spend a lot of time learning what your prospective clients really want. You can use surveys, interviews and observation. You can take notes of what clients say when they call you. You can note the questions they ask online.

When you ask questions, a lot of people start with what seems obvious....

Jul 5, 2021

Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?"

As a small business owner or entrepreneur, you can have some fun with this as you implement your marketing. This episode shows you how to use 3 of the most highly desired superpowers -   invisibility, time travel,...