Aug 18, 2021
Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step.
Your story needs to do 3 things: invite your audience to become part of the story; challenge the hero (and never, ever save your hero with a fairy godmother; and remain...
Aug 12, 2021
Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success.
One way to be productive is to repurpose content: a podcast episode becomes a blog post and a video. But how do you get time to write the content? And what can you write...
Aug 4, 2021
Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A story just to entertain your audience? Not strong enough.
This episode introduces 3 qualities of a story that supports your business.
First, your story has a strategic...