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Sep 27, 2021

Your most important story isn't about you. It's about how you work with clients to help them reach their goals. 

Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story.

You'll also see examples of success...


Sep 19, 2021

If you’ve been following the buzz on storytelling, you’ve probably been encouraged to create stories to answer questions like, “How did you get into this business?” 

You’ve been encouraged to create stories about yourself … maybe stories showing how vulnerable you are. 

But for you,  the most important story...


Sep 13, 2021

Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (think Ulysses) and blockbuster films (think Star Wars).  

Business storytelling doesn't begin with your structure - it begins with your purpose. In this episode, we...


Sep 1, 2021

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too far the other way when you try to be exciting. 

One challenge of a story: avoid sharing a story 


020 No More Boring Copywriting With These 3 Tips

Sep 1, 2021

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too far the other way when you try to be exciting. 

One challenge of a story: avoid sharing a story