Nov 25, 2021

Can you use made-up stories to market your real business?

The short answer is “yes.” The longer answer is, “Only under certain conditions.”

In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing. 

Down...

Nov 13, 2021

Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your audience. That's true, but stories do a lot more...if you have the right story.

So now you've got a story with lots of the right qualities: a hero,  guide, and a suspenseful...

Nov 6, 2021

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. 

PBS recently called attention to the universality of this music with an 8-part primetime...

Nov 1, 2021

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t 

That's a really bad idea, because it...

...violates the "show don't tell" rule. Real mavericks don't have to explain who they are.

...doesn't communicate a benefit

...may actually...