May 11, 2022
As a new business owner, I was advised to share stories that would
build the know, like, and trust factor. I soon
discovered 3 types of stories that had the opposite effect. They
created distance, confused my audience, and left them saying,
You'll discover why these types of stories don't work (and...
May 6, 2022
A lot of business owners have been told, "Stories entertain and captivate your audience."
If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy and simplify your marketing.
That's the big difference between personal and business stories. Personal stories might get an...
Apr 24, 2022
Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility.
Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules?
Explore a new way...
Apr 19, 2022
Creating your story is just the first part storytelling. You also need a way to tell your story.
As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story.
Or realize "this isn't my story" and go...