May 11, 2022

As a new business owner, I was advised to share stories that would build the know, like, and trust factor.   I soon discovered 3 types of stories that had the opposite effect. They created distance, confused my audience, and left them saying, "That's bizarre."

You'll discover why these types of stories don't work (and...

May 6, 2022

A lot of business owners have been told, "Stories entertain and captivate your audience."  

If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy and simplify your marketing.

That's the big difference between personal and business stories. Personal stories might get an...

May 1, 2022

We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? 

This episode introduces 3 steps you need to rebrand profitably with a new story. 

Find your story archetype...

Apr 24, 2022

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility. 

Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules? 

Explore a new way...

Apr 19, 2022

Creating your story is just the first part storytelling. You also need a way to tell your story. 

As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story.

Or realize "this isn't my story" and go...