Jan 28, 2022
Entrepreneurs rarely find their businesses by walking a straight line. They move from lawyer to professional organizer, from corporate exec to life coach, or from police officer to financial planner. As they pivot, prospects ask skeptically, "Are you really qualified to do this?”
They won’t connect the dots for...
Jan 22, 2022
Small service businesses walk a fine line in branding. They don't want to blend in with everyone else (like "little boxes" of the famous song).
But sometimes it's tempting to go to the other extreme: an original name to describe your service.
The middle bear approach - not too hot or too cold - begins by telling a...
Jan 18, 2022
As you build a portfolio of business stories, business owners
often come up against a challenge: you've got a story but the
audience can't relate to the context. How do you get your audience
involved in a story about an experience that feels unfamiiliar -
even alien - to them?
That's a daily challenge for Neil...
Jan 12, 2022
We rarely associate"productivity" with "storytelling." But content creation is the biggest challenge of online marketing. Storytelling helps you create more effective marketing content more quickly.
Learn how storytelling helps small business marketing (especially for solopreneurs) with creating content, branding,...
Jan 6, 2022
Noted business author and influencer Dorie Clark presented a thoughtful Ted Talk on December 21. We feel busy, she says, because we try to do the impossible, we want to feel "in demand," and (perhaps most importantly) we want to avoid dealing with something large or small. To illustrate the last point, Dorie illustrates...