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Feb 27, 2022

Small businesses can be urged to come up with a catchy headline, slogan or product name.

But what does a "catchy" slogan do for us?? For a big brand of cola or sportswear, a catchy tag line may stand out.

Small businesses don't have time. Clients make decisions by clicking a mouse. They don't see our ads on television...

Feb 22, 2022

You share "your story" -- especially a personal story--and you get backlash.

Often that story will be the *one* story your audience will hear about you. You're judged (fairly or not) by that one story. 

Inspired by the Ted Talk, Danger of a Single Story, this episode shows why you need to realize that any story can...

Feb 14, 2022

In your business story, you're the guide and your client is the hero.

In traditional stories, the guide just appeared to save the hero's life, money, or dream. Cinderella's godmother showed up spontaneously; Luke Skywalker finds one Yoda.

There's a hidden step to your own business hero story. In this episode, you'll...

Feb 5, 2022

Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategically.

Persuasive stories don't follow the "beginning, middle, and end" structure.
They don't follow the "and then one day" style of improv either.

They're designed to show...