Mar 29, 2022
Business storytelling works like a muscle. When you need a story, you have to be ready.
Just as you do workouts and exercises to be ready to play tennis or basketball, you need to exercise your storytelling muscles so you'll be ready when you need a story.
You don't always need a story - but when you need one, you...
Mar 21, 2022
When you’re new to your business or career field, you might be asking yourself, “Am I really qualified to do this?”
Your friend, mentor or coach assures you, “Of course! You know more than you realize.”
They might even say, "You have impostor syndrome!:
Are they right Do you suffer from impostor syndrome? Or...
Mar 13, 2022
Your company offers a product that can solve a big problem, but
nobody understands the concept.
In marketing terms, you're introducing an idea that's "new to the world." They've never seen anything like it before.
How do you communicate what you offer? How do you make it believable?
This podcast shows you how 2...
Mar 8, 2022
Yes - you should include vulnerability in your business story. But not YOUR vulnerability: it's about your clients.
The experts don't tell you to bare all. They associate
vulnerability with being brave. They tell you to be very choosy
about your audience.
You do need to know enough about shame and vulnerability to...
Mar 3, 2022
When you get an "aha moment" (almost what used to be called a "Eureka moment") you see the world a new way. Maybe you ask a new question. Maybe you see a way to reconcile conflicting viewpoints. Above all, you get a surprise.
This episode shows 3 ways a story can create an aha moment. When you create this kind of...