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Jun 30, 2022

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!"

Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come...

Jun 18, 2022

You plan your next offer -a program or product.

Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan.  

Others like to nail every detail. They want to be crystal clear on the step-by-step systems. They lose time by overthinking. 

I call...

Jun 13, 2022

Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections. 

Sometimes the clients don't "get" your value - but sometimes your offer conflicts with their story. I share some recommendations to help you deal with these objections...

Jun 5, 2022

Certain story templates are more effective when it comes to attracting more clients and generating more sales.

Is it because they create more intense conflict? 

The surprising answer is, "No."

In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV...