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Jul 31, 2022

Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of time (and enjoy a more successful blog) when you stop and ask just a few extra questions.

To discover your marketing archetype (which helps you create a blog consistent with...

Jul 21, 2022

Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks.  

Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class.

Big brands wear their...

Jul 10, 2022

Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life. 

Ellen is what I'd call a role model archetype.

That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to...