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Oct 24, 2022

I get a lot of questions about edgy copy because it’s popular today - for all the wrong reasons. Business owners want content that startles and grabs attention. And there’s a lot of pressure to write like you talk…and make that talk informal...sometimes with words that can get you in trouble with the content...

Oct 16, 2022

Quiet quitting - means you tell a story beginning, “I’m not paid enough to do this."     

Quiet quitting has been around a long time.  I know many people who did the bare minimum to avoid being fired or keep their business going.

In this episode, we explore the full story behind quiet quitting. You'll also...

Oct 10, 2022

When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consultation.”

It was an effective strategy that led to many long-term, profitable client relationshps.

Today we’re seeing a backlash.

“I offer a free report on my...

Oct 2, 2022

Looking for more creative blog post ideas that attract hungry readers?

You'll find a zillion bundles promising to help...with tired titles like, "Behind the scenes of my business" or "5 mistakes I'll never make again."

Writing a blog post is like making a sandwich.

Using a template is like, "Begin with 2 slices of...