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Nov 28, 2022

Whether you’re looking for a content creator, a designer, or an accountant, most likely you won't start with a search engine. You'll ask around before you get serious.

The WSJ recently wrote about a corporate trend: avoiding the usual job posts in favor of queries to a well-connected thought leader.

Alas, all too many...

Nov 21, 2022

"Your copywriting needs to be edgy!" is the advice I've given for years. 

I could have added, "And your books need to be even more edgy!" 

For a good part of summer and fall of 2022, I worked on a book with a message. The book grew out of my standup comedy sets, where I used humor to send messages that fight stereotypes...

Nov 14, 2022

When I work on content strategy for lawyers, financial planners, and other professional service businesses, they point out that they can’t promise their clients a “win.” Lawyers can’t promise they’ll win court cases, financial planners can’t promise they’ll make you rich, and real estate agents can’t...

Nov 7, 2022

You probably know that storytelling can be fun. And you probably know storytelling can be the most important tool in your marketing kit. 

But how do you evaluate what you're really getting from telling that story? 

In this podcast we look at your investment in storytelling: the time you take to plan your story (and most...