Sep 21, 2023

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, and even the advice you give your clients.

Cindy Bidar has achieved considerable success in a relatively short time frame. Her brand builds on her story archetype - the Role...

Sep 14, 2023

When you're a small service-based business, you are the brand ... and you deliver the value to your clients.

Prospective clients come to you with the question, "Can you really do the job?"

They want to know about you as a person, because you're not a big faceless company. 

If you're a solopreneur, they have to believe...

Sep 7, 2023

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay...

Aug 31, 2023

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story.

Your best story may be an origin story - the story of how you got started. And you're often advised to present your struggles and hardships. 

But is that a good approach? What...

Aug 24, 2023

Content creation is one of the most important activities of a business owner, especially for online marketing. 

As a prolific writer myself, I've found that anyone who writes a lot will sooner or later experience a challenge: how can I find ideas for my next article? 

That article might appear as a blog post or be...