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Dec 21, 2023


Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.”

It’s how lots of small business owners (including me) begin looking at their websites and sales letters.  

That doesn’t mean inventing wild stories or digging into your...

Dec 14, 2023

“Should I tell this story? I don’t feel comfortable sharing.”


“I *really* feel I should tell this story, even if it makes me uncomfortable."  

If you’re like many of my clients, these questions arise when you’re wondering about sharing a story, especially a personal story. You feel deeply about the topic...

Dec 6, 2023

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry.

Last episode we focused on being seen as an expert. However, not everyone will promote expertise the same way. 

If you’re a Role Model, you want to continue to tell stories...

Nov 30, 2023

What’s the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you? In a service-based business, you’re selling expertise. You’re offering knowledge and skills beyond what “everybody” has. You hire a licensed electrician because a...

Nov 23, 2023

“Every year I say I’m going to plan better. And it never happens.”

“I make great plans. But I never seem to finish carrying them out.”

“I’m a small business. My brand is ME…which means my planning is all about ME and what I’ll do. All the planning advice seems geared to big business.”

How many times...