Jan 29, 2023
Entrepreneurs and small business owners often believe the
sequence "Idea --> Create Offer --> Start Marketing."
It sounds logical, doesn't it?
Truth is, if you wait till you've got a finished product, you've waited too long. You need to get some signs of success before committing to production and creation.
Jan 22, 2023
When I moved to Philly almost 12 years ago, I had to decide what to keep and what to toss. I was tempted to follow the maxim, "When in doubt, throw it out." But over time, I've learned that sometimes taking something along will actually save time and space in the future.
Moving to a New Year also encourages the...
Jan 16, 2023
Just after I recorded this podcast, a marketing coach popped up in my inbox with advice to share your story of personal trauma. Yep, another Cringe of the Day.
You can't miss the Harry & Meghan story, which is one big cringe for many of us. But if you pay attention, you'll see many successful business owners who are...
Jan 2, 2023
As a small business owner, you're unabashedly in business because you want to earn revenue. Often that means increasing prices in order to reach your realistic profit goals.
So how do you announce a price increase?
Reviewing what's out there, I found two strategies. One is to share your "why." The other is to...