Feb 25, 2023
If you've been following the soap opera saga of British royalty
Harry and Meghan, you know they generated some explosive content.
Apparently, they were surprised at the reaction of their many
readers and listeners.
Most business owners don't share worldwide fame, but many have amassed a large following of...
Feb 21, 2023
Business storytelling can be used to explain a concept, describe what you do, or show why you're so passionate about serving your clients.
Business storytelling can also be used for "story-selling:" you craft your story to appeal to buyers and motivate them to take action.
In this episode of Strategic Storytelling,...
Feb 6, 2023
As an entrepreneur, you've probably heard the saying, "A Confused Mind Doesn't Buy." So when you're thinking of expanding your business to encompass your new interests, you may wonder: Do I have to hold back on something I really care about?
I often see this with clients who have been in business a while. As you grow,...