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May 28, 2023

Business decisions and career decisions will be influenced by the way you tell a story. When you tell an old story because "everyone knows this" you make choices with less successful outcomes. 

In this episode, we review the retirement story as an example.

Many (maybe most) people make career and business decisions...

May 7, 2023

“There’s a gap between what I know they need and what they think they need.”

As a service-based business, you probably recognize this problem. 

For instance, you know your clients mostly need to build their confidence. They need to jump in and take action. 

But when they come to you, they say, “I don’t...

May 6, 2023

You've got a great story for business...and you're ready to write "The End."

But it's rarely a good idea to end your business story this way. When you're writing a story to sell,  you'll get more results with a story that ends with the client's transformation.

In this podcast episode, we'll talk about how to show...