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Dec 19, 2024

Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain.

But your story doesn’t have a wizard or fairy godmother or magician. And you probably know the reason: Your story doesn’t promise magic.

But sometimes clients expect magic and you have to correct them, This episode looks at 3...


Nov 28, 2024

What's the most difficult page to write on your website? Your About Page.

People don't like to write this page because they don't like to write about themselves. It feels like boasting.  It violates the rule: "The nail that stands out gets pounded down."

Your About Pag has to answer three questions:

1 - Why are you in...


Nov 21, 2024

Your most important story isn't about you. It's about how you work with clients to help them reach their goals. 

This is your success story. 

Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story.

You don't...


Nov 7, 2024

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin

I recently came across a workshop on writing creative nonfiction.

And that made me ask the question: What is the difference between creative writing and business writing?  What about a course in film script writing?  ?

Of course the more...


Oct 31, 2024

Can you become an extremely successful online marketer by telling stories?

Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. She's accomplished this goal with strong, consistent marketing and an abundance of content creation.

Connie has used stories...