Oct 10, 2024

What's a cat story?

People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy. 

If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories. 

But there are 3 lessons a...

Oct 3, 2024

Want to improve your learners' experience of your course?

Get them to remember your course content? Teach complex concepts in a framework that makes sense to them?

When learners have a good experience, they return for more. As a marketer, that's what you're hoping for! 

Course designer Lisa Yoder shows us why and how to...

Sep 26, 2024

Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time?

This week I'm doing something a little different. I've collected three of my favorite stories that appear over and over again.

I see them in business books, in blog...

Sep 19, 2024

How do you introduce yourself to prospective clients?

Nicole Kepic introduced herself to her email list with a traditional origin story -- solid credentials, burnout, and reinvention as a copywriter to female entrepreneurs.

Nicole tells that story to show us the person behind the website. She also highlighted her deep...

Sep 12, 2024

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.”

Of course, the answer is, you explain with a story. But what kind of story can you use? 

Besides having a new market, you may be...