May 30, 2024

Branding and selling are very different activities in business. 

A branding story introduces you to your audience. It tells something about you and how you provide the service. 

A selling story makes the audience say, "I want what she's having!" 

In this episode I explain the difference and show that one story can be...

May 23, 2024

It's really important to be innovative in your business. 

Being innovative is one of the ways people realize you are credible. You've gone beyond the basics to develop your own framework or explain your ideas in a new way.

But will you market yourself as an innovator? That's a different question.

In this podcast we will...

May 16, 2024

You've probably heard that "your story must bring out emotion in your listeners."

And that's because you've also heard, "People buy on emotions." 

But is that always true? 

Lots of times people make buying decisions based on logic and rationality. They evaluate the offer coolly, based on their needs. 

The truth is,...

May 9, 2024

Does your story contribute to your strategy? Is your story a part of your brand?

You get all kinds of advice to "be sure your content includes a story."

The real question is, what is the purpose of your story? Will you motivate people to buy? Or are you telling the story to get people to like you more? Or do you want...

May 2, 2024

Calling yourself a "healer" brings special challenges in marketing. 

And in some ways, everyone is a healer. We all pay money to relieve our pain.

But when you call yourself a healer, people get confused. Just what do you do, anyway? You might be a reiki practitioner, EFT practitioner, a psychotherapist, a...