Jun 27, 2024

In this episode, I’m joined by Dr. Michelle Mazur, a message strategist and marketing consultant. Her slogain is, "Make marketing suck less."

Let's face it: Most of us didn't go into business to be marketers. But it's something we have to do. It will always suck for a lot of people...but she helps make...

Jun 20, 2024

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing.

In this packed-tight-with-information episode, I show how sharing your mess can actually harm your business.

You will learn:

1 - Where...

Jun 13, 2024

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility. 

Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules? 

Explore a new way...

Jun 6, 2024

Your story's location may seem trivial or straightforward. 

"It's a beach story." 

"One day I was in my home office..."

"Mary went home to apartment 3701..."

Don't those locations bring a special vibe to your story? The story's location tells a lot about your characters and about you.

If Mary lives in apartment 3701,...