Jul 25, 2024

We've talked about the hero in your story. We had an episode about the villain. And today we're going to talk about the character nobody mentions: the cheerleader.

You can't be with the hero all the time, no matter how good you are. The cheerleader helps the heroes achieve their goals by just being there.

You as the...

Jul 18, 2024

In this podcast episode we are going to look at casting the characters in your story.

We’ve already talked about the villain. The other characters are the hero, the guide and the cheerleaders.

Who is the hero of your story?

The hero has a problem. Often it’s a serious problem. Sometimes it's trivial, like...

Jul 11, 2024

Do you want to create a story that sells - a selling story? 

In this episode of Strategic Storytelling, you'll see an example of the way we can transform a "good enough" story into a strong story that delivers sales.  

The business owner (a financial executive - a corporate controller, to be exact) found a need for a...

Jul 4, 2024

Are you having trouble with branding your business? 

Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at all. 

That's because you may be trying to "brand like the big guys."  As a small, service-based business, you can't use the same approach. 

You'll learn...

...why big...