Aug 30, 2024

How can I write about myself without sounding like a conceited jerk?

That’s the subject of this podcast.

You may have internalized messages like, “The nail that sounds out gets pounded down” You may have been criticized or ridiculed for doing well.

But in business, you have to brag about yourself. In fact,...

Aug 22, 2024

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also in your copywriting, especially on sales pages.

The way you present your numbers can make your price seem small and your outcomes seem large. You can also seem...

Aug 15, 2024

Lots of business owners have been advised, "Just tell a story. Any story."

Or they're told, "Stories hold your audience's attention. Stories captivate your listeners."

All that is true. Absolutely.

But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a...

Aug 8, 2024

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. 

So what can a story do for your business? In this episode, you'lll learn how to use stories to make y.our marketing easier.

You will learn...

... 4 ways you can use stories...

Aug 1, 2024

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you! 

The guide is the person, spirit or animal who helps the hero solve their problem or problems. The way you write yourself into your story will have a huge impact on your audience. They’re considering...