Sep 26, 2024

Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time?

This week I'm doing something a little different. I've collected three of my favorite stories that appear over and over again.

I see them in business books, in blog...

Sep 19, 2024

How do you introduce yourself to prospective clients?

Nicole Kepic introduced herself to her email list with a traditional origin story -- solid credentials, burnout, and reinvention as a copywriter to female entrepreneurs.

Nicole tells that story to show us the person behind the website. She also highlighted her deep...

Sep 12, 2024

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.”

Of course, the answer is, you explain with a story. But what kind of story can you use? 

Besides having a new market, you may be...

Sep 5, 2024

A recent article in Inc magazine asked this question: What makes you look better?

A story like, "I started with no talent or luck and worked my butt off;"
Or, A story like, "I had lots of talent and I got lucky."

Believe it or not, audiences valued luck and talent more. 

This episode raises the question: "When do you tell...