Preview Mode Links will not work in preview mode

Feb 14, 2025

Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making planning more realistic and more fun.

Most people make plans and schedules with their left brains. So you get cold, analytical plans...or even worse, daydreams about...


Feb 11, 2025

What kind of stories can you tell to explain complex or unusual concepts? What metaphors? 

This podcast gives just one example: How do you explain web development, especially the role of designers and copywriters? One way is to use a football metaphor. Each player on a team has a role to play. The copywriter is the...


Jan 31, 2025

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said.

There's a better way. Find their story. What brought them here? What have they tried? Those are the questions that will...


Jan 26, 2025

“There’s a gap between what I know they need and what they think they need.”

As a service-based business, you probably recognize this problem. 

For instance, you know your clients mostly need to build their confidence. They need to jump in and take action. 

But when they come to you, they say, “I don’t...


Jan 18, 2025

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create.

Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult....