Jan 31, 2025
What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said.
There's a better way. Find their story. What brought them here? What have they tried? Those are the questions that will...
Jan 26, 2025
“There’s a gap between what I know they need and what they think they need.”
As a service-based business, you probably recognize this problem.
For instance, you know your clients mostly need to build their confidence. They need to jump in and take action.
But when they come to you, they say, “I don’t...
Jan 18, 2025
Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create.
Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult....
Jan 9, 2025
When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU.
Most service businesses brand with what we call the story archetypes. You can read more about story archetypes here at this link.
I've interviewed several Role Model archetypes. On this...
Jan 2, 2025
When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they follow your instructions.
Your instructions might take the form of coaching. Or you might need to get clients to cooperate by filling out forms or simply delivering papers to...