Apr 26, 2025
Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.”
And most of the story prompts—those questions beginning “Tell me a story about” are not designed for business. They’re designed to get your personal stories. So you get...
Apr 10, 2025
If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this?
Small companies—especially service-based solopreneurs—can’t generate buzz the same way as big companies. They need to dip into their client’s backstories. When someone says, “You seem to be...
Apr 4, 2025
"You're the expert." How do you feel when you hear those words?
You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you’re selling expertise.
You’re offering knowledge and skills beyond what “everybody” has.
You hire a licensed electrician...