Jul 25, 2025

What is the most important question to ask about storytelling? 

It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?"

It's "What is the business purpose of this story?" Why am I telling this story? Whats the ROI of this...

Jul 17, 2025

Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories.  In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holiday classic and inspired by Ann Handley’s Everybody Writes. 

This...

Jul 11, 2025

If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings.

But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client?

In this...

Jul 4, 2025

We usually talk about the stories we tell about ourselves.  We use stories to showcase our marketable qualities. We explain and promote our offers.

In this episode, we flip the script. We focus on getting other people to tell their stories. Often their stories will be essential for our own marketing.  

For example,...