Strategic Storytelling combines the power of storytelling with practical strategies for copywriting, and marketing. It's designed primarily for entrepreneurs, content creators, marketers, and copywriters. Most episodes are solo with occasional interviews by invited guests who bring unique insights to the topic.
Host Cathy Goodwin is an online strategist, copywriter, and published author. The podcast focuses on the impact of business storytelling on the bottom line.
When you start with a story, you simplify and strengthen your branding, content creation, and positioning. You also become a better business owner when you use stories to clarify your own objectives and gain self-understanding.
Cathy started the podcast after she realized her clients were bewildered by what they were hearing about storytelling for business. Some of them simply couldn't understand how stories could help their businesses. Others got backlash when they dutifully followed advice to open up about themselves.
As a copywriter, Cathy understood that stories for business need to be different from fairytales, campire tales and bedtime stories. That's the core focus of this podcast.
Richard Branson said every entrepreneur must also be a storyteller. Cathy Goodwin adds, "But it has to be the right story."