Preview Mode Links will not work in preview mode

Mar 28, 2024

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.  

But when you're writing for business, it's important to tell your story only when you have a purpose for that particular story. 

Too many people write stories for validation. They say, "My cat...


Mar 14, 2024

As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here.

http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about...


Jan 25, 2024

 

When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more.  

In this episode, we’re going to talk about...


Jan 12, 2024

Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number.

But there's a downside. When you use numbers to suggest how you value something, your audience will be judging you. They assign their ow values to every story.

In this episode you will...


Dec 21, 2023

 

Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.”

It’s how lots of small business owners (including me) begin looking at their websites and sales letters.  

That doesn’t mean inventing wild stories or digging into your...