Sep 12, 2024

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.”

Of course, the answer is, you explain with a story. But what kind of story can you use? 

Besides having a new market, you may be...

Aug 22, 2024

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also in your copywriting, especially on sales pages.

The way you present your numbers can make your price seem small and your outcomes seem large. You can also seem...

Aug 8, 2024

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. 

So what can a story do for your business? In this episode, you'lll learn how to use stories to make y.our marketing easier.

You will learn...

... 4 ways you can use stories...

Aug 1, 2024

Episode 151 - The second-most important character in your selling story is—drumroll, please—the guide. That is you! 

The guide is the person, spirit or animal who helps the hero solve their problem or problems. The way you write yourself into your story will have a huge impact on your audience. They’re considering...

Jul 4, 2024

Are you having trouble with branding your business? 

Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at all. 

That's because you may be trying to "brand like the big guys."  As a small, service-based business, you can't use the same approach. 

You'll learn...

...why big...