Mar 14, 2024
As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here.
http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about...
Jan 25, 2024
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Jan 12, 2024
Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number.
But there's a downside. When you use numbers to suggest how you value something, your audience will be judging you. They assign their ow values to every story.
In this episode you will...
Dec 21, 2023
Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.”
It’s how lots of small business owners (including me) begin looking at their websites and sales letters.
That doesn’t mean inventing wild stories or digging into your...
Nov 30, 2023
What’s the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you? In a service-based business, you’re selling expertise. You’re offering knowledge and skills beyond what “everybody” has. You hire a licensed electrician because a...