Jan 18, 2025

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create.

Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult....

Oct 17, 2024

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks?

In this episode, we explore

...why there's so much wimpy copy out there
...parallels between writing wimpy copy and getting stronger by working out
...why stories solve the biggest...

Sep 12, 2024

A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.”

Of course, the answer is, you explain with a story. But what kind of story can you use? 

Besides having a new market, you may be...

Aug 22, 2024

Numbers can be extremely powerful when you know how to use them -- and sooner or later you have to use them. You use numbers in your stories and also in your copywriting, especially on sales pages.

The way you present your numbers can make your price seem small and your outcomes seem large. You can also seem...

Aug 8, 2024

Storytelling for service-based solopreneurs isn't just for fun. It's not a device to gain attention and draw in a crowd of people from your niche. 

So what can a story do for your business? In this episode, you'lll learn how to use stories to make y.our marketing easier.

You will learn...

... 4 ways you can use stories...