Apr 4, 2025
"You're the expert." How do you feel when you hear those words?
You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you’re selling expertise.
You’re offering knowledge and skills beyond what “everybody” has.
You hire a licensed electrician...
Mar 13, 2025
You've heard it over and over. Success come from hard work, not talent.
You're not a good writer? Not a natural business person? Just work, work and work some more.
So hard work is admirable, right? People are most impressed by hard workers?
Wrong.
Research studies asked this question directly, "What...
Jan 18, 2025
Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create.
Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult....
Oct 17, 2024
How many times have you gone to a website and found it was just
plain boring? Like, it felt like reading one of your old college
textbooks?
In this episode, we explore
...why there's so much wimpy copy out there
...parallels between writing wimpy copy and getting stronger by
working out
...why stories solve the biggest...