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Jan 25, 2024


When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more.  

In this episode, we’re going to talk about...

Jan 12, 2024

Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number.

But there's a downside. When you use numbers to suggest how you value something, your audience will be judging you. They assign their ow values to every story.

In this episode you will...

Dec 21, 2023


Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.”

It’s how lots of small business owners (including me) begin looking at their websites and sales letters.  

That doesn’t mean inventing wild stories or digging into your...

Nov 30, 2023

What’s the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you? In a service-based business, you’re selling expertise. You’re offering knowledge and skills beyond what “everybody” has. You hire a licensed electrician because a...

Nov 16, 2023

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create.

Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult....