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Sep 14, 2023

When you're a small service-based business, you are the brand ... and you deliver the value to your clients.

Prospective clients come to you with the question, "Can you really do the job?"

They want to know about you as a person, because you're not a big faceless company. 

If you're a solopreneur, they have to believe...

Aug 31, 2023

When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story.

Your best story may be an origin story - the story of how you got started. And you're often advised to present your struggles and hardships. 

But is that a good approach? What...

Aug 24, 2023

Content creation is one of the most important activities of a business owner, especially for online marketing. 

As a prolific writer myself, I've found that anyone who writes a lot will sooner or later experience a challenge: how can I find ideas for my next article? 

That article might appear as a blog post or be...

Jul 20, 2023

It’s not a secret that potential clients get nervous before they decide to hire you. They know they’re taking a risk, especially if you’re a small business and they aren’t coming from a referral.

They’re looking for reasons to trust you. Ideally, they’d find social proof - several warm, obviously genuine,...

Jul 15, 2023

If you’re marketing online, you probably know, “The money is in the list.” 

To grow your list in today’s market, you almost always need to offer your prospective clients something of value such as an ebook, a recording, or an invitation to a webinar or workshop. This offering is known as a lead magnet (sometimes...