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Oct 8, 2021

Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story."

But business storytelling has a purpose. So you can choose from different kinds of origin stories, depending on what you need to communicate to your ideal clients.

What makes a good origin story? And what...

Jun 11, 2021

Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake?

You know their demographics. You might have your ideal client avatar, complete with her name and picture.

What's missing? You need to join the conversation that's going on in their minds 

This episode helps you...