Nov 16, 2021
When you're a business owner for a service-based business, the brand you are promoting is YOU.
But if you're like many business owners, you lose clients every day because you're held back by fear of being seen as conceited and obnoxious.
That's called FOB syndrome: Fear of Bragging.
The truth is, your clients want you...
Oct 8, 2021
Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story."
But business storytelling has a purpose. So you can choose from different kinds of origin stories, depending on what you need to communicate to your ideal clients.
What makes a good origin story? And what...
Jun 11, 2021
Entrepreneurs and small business owners: It's midnight. Do you
know what's keeping your client awake?
You know their demographics. You might have your ideal client avatar, complete with her name and picture.
What's missing? You need to join the conversation that's going on in their minds
This episode helps you...