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May 19, 2022

Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert. 

In this episode, Mitchell explains why credibility is important. He identifies some surprising indicators of credibility, such as being coachable, being a servant leader and showing up. 

We...


May 11, 2022

As a new business owner, I was advised to share stories that would build the know, like, and trust factor.   I soon discovered 3 types of stories that had the opposite effect. They created distance, confused my audience, and left them saying, "That's bizarre."

You'll discover why these types of stories don't work (and...


Apr 5, 2022

Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade. 

How do you attract your ideal clients? Create a story with elements they can relate to. A story that helps them see themselves in the story.  

How do you do this? It's a pretty...


Mar 8, 2022

Yes - you should include vulnerability in your business story. But not YOUR vulnerability: it's about your clients. 

The experts don't tell you to bare all. They associate vulnerability with being brave. They tell you to be very choosy about your audience. 

You do need to know enough about shame and vulnerability to...


Feb 5, 2022

Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategically.

Persuasive stories don't follow the "beginning, middle, and end" structure.
They don't follow the "and then one day" style of improv either.

They're designed to show...