Aug 30, 2024

How can I write about myself without sounding like a conceited jerk?

That’s the subject of this podcast.

You may have internalized messages like, “The nail that sounds out gets pounded down” You may have been criticized or ridiculed for doing well.

But in business, you have to brag about yourself. In fact,...

May 2, 2024

Calling yourself a "healer" brings special challenges in marketing. 

And in some ways, everyone is a healer. We all pay money to relieve our pain.

But when you call yourself a healer, people get confused. Just what do you do, anyway? You might be a reiki practitioner, EFT practitioner, a psychotherapist, a...

Mar 21, 2024

Of the five archetypes I've identified, the Celebrity holds greatest awe and power. 

***If you're new to my community, you can download a free report featuring the five archtypes when you click here.

Think of Taylor Swift and think of those folks in People magazine. We don't want to BE a Celebrity, but we can learn...

Nov 23, 2023

“Every year I say I’m going to plan better. And it never happens.”

“I make great plans. But I never seem to finish carrying them out.”

“I’m a small business. My brand is ME…which means my planning is all about ME and what I’ll do. All the planning advice seems geared to big business.”

How many times...

Aug 10, 2023

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?" 

Copywriting training usually includes a list of basic needs, such as "finance" and "love."  

We get copywriting templates that encourage the question, "Are you struggling with..."

But what if you offer a...