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Jun 18, 2022

You plan your next offer -a program or product.

Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan.  

Others like to nail every detail. They want to be crystal clear on the step-by-step systems. They lose time by overthinking. 

I call...

Mar 29, 2022

Business storytelling works like a muscle. When you need a story, you have to be ready.

Just as you do workouts and exercises to be ready to play tennis or basketball, you need to exercise your storytelling muscles so you'll be ready when you need a story. 

You don't always need a story - but when you need one, you...

Feb 27, 2022

Small businesses can be urged to come up with a catchy headline, slogan or product name.

But what does a "catchy" slogan do for us?? For a big brand of cola or sportswear, a catchy tag line may stand out.

Small businesses don't have time. Clients make decisions by clicking a mouse. They don't see our ads on television...

Dec 18, 2021

You attend a marketing workshop, get interviewed on a podcast, Or you're being interviewed for a podcast and the host says, "So let's start with this question: What's your story?"

How would you answer this question?  

Would you find yourself stopped cold, wondering what to say?

Would you bring up your tried-and-true...

Dec 1, 2021

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-warming stories with universal impact. You need stories that resonate with prospective clients and reinforce your personal brand. This episode tells you exactly how to...