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Oct 20, 2021

Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." 

But where does your business origin story fit your business marketing strategy? Tell your story to highlight your passion for your business, your expertise and skill, the way you differentiate yourself,...


Oct 4, 2021

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship 

But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information?

In...


025 Marketing your small business by sharing your journey story

Oct 4, 2021

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship 

But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information?

In...


Sep 27, 2021

Your most important story isn't about you. It's about how you work with clients to help them reach their goals. 

Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story.

You'll also see examples of success...


Sep 19, 2021

Storytelling for business? You're not limited to a hero's journey story. In fact, your story starts with a purpose - not a structure. You have many stories to choose from.

My favorite type of story is the concept story. As the name implies, it's a story that communicates a concept. You might want to explain a...