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Dec 18, 2021

You attend a marketing workshop, get interviewed on a podcast, Or you're being interviewed for a podcast and the host says, "So let's start with this question: What's your story?"

How would you answer this question?  

Would you find yourself stopped cold, wondering what to say?

Would you bring up your tried-and-true...


Dec 1, 2021

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-warming stories with universal impact. You need stories that resonate with prospective clients and reinforce your personal brand. This episode tells you exactly how to...


Nov 13, 2021

Entrepreneurs and small business owners often wonder about the whole storytelling thing. They figure stories just help entertain and captivate your audience. That's true, but stories do a lot more...if you have the right story.

So now you've got a story with lots of the right qualities: a hero,  guide, and a suspenseful...


Nov 6, 2021

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. 

PBS recently called attention to the universality of this music with an 8-part primetime...


031 Cool Business Storytelling Lessons From Some Very Uncool Music

Nov 6, 2021

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. 

PBS recently called attention to the universality of this music with an 8-part primetime...