Nov 7, 2024

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin

I recently came across a workshop on writing creative nonfiction.

And that made me ask the question: What is the difference between creative writing and business writing?  What about a course in film script writing?  ?

Of course the more...

Oct 31, 2024

Can you become an extremely successful online marketer by telling stories?

Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. She's accomplished this goal with strong, consistent marketing and an abundance of content creation.

Connie has used stories...

Oct 24, 2024

What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that stage of awareness. If you target the wrong stage, you lose the customer…maybe forever.

For example, when I was looking for a software company, I narrowed down my...

Oct 10, 2024

What's a cat story?

People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy. 

If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories. 

But there are 3 lessons a...

Oct 3, 2024

Want to improve your learners' experience of your course?

Get them to remember your course content? Teach complex concepts in a framework that makes sense to them?

When learners have a good experience, they return for more. As a marketer, that's what you're hoping for! 

Course designer Lisa Yoder shows us why and how to...