Aug 22, 2025

Most business advice says: “Show empathy. Tell clients you’ve been there too.”

But here’s the truth: clients don’t care if you’ve walked in their shoes. What they care about is whether you understand their challenges—and whether you’ll treat them without judgment.

In this episode of

Aug 1, 2025

How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers

When you’re offering something that's new to your audience—whether it’s brand new to the world or simply unfamiliar to your audience—you face two major challenges: they're confused about what you offer and they don’t see...

Jul 25, 2025

What is the most important question to ask about storytelling? 

It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?"

It's "What is the business purpose of this story?" Why am I telling this story? Whats the ROI of this...

Jul 17, 2025

Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories.  In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holiday classic and inspired by Ann Handley’s Everybody Writes. 

This...

Jul 11, 2025

If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings.

But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client?

In this...