Apr 4, 2024

“I have many happy clients. How can I get them to share testimonials?"  

That’s what my reader asked me when I was looking for new applications for. telling stories.

It's a complaint I hear from other service business owners too. Let's face it: if you're a small, service-based business, you need credibility. Nobody...

Mar 8, 2024

We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug. 

For example, in this episode I talk about someone who decided not to get a drivers license. In a typical story, she'd try and try to pass the test. She'd spend hours studying. 

But in this...

Feb 1, 2024

If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success.

And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website. 

That’s because most...

Dec 14, 2023

“Should I tell this story? I don’t feel comfortable sharing.”

Or

“I *really* feel I should tell this story, even if it makes me uncomfortable."  

If you’re like many of my clients, these questions arise when you’re wondering about sharing a story, especially a personal story. You feel deeply about the topic...

Dec 6, 2023

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry.

Last episode we focused on being seen as an expert. However, not everyone will promote expertise the same way. 

If you’re a Role Model, you want to continue to tell stories...