Sep 5, 2024

A recent article in Inc magazine asked this question: What makes you look better?

A story like, "I started with no talent or luck and worked my butt off;"
Or, A story like, "I had lots of talent and I got lucky."

Believe it or not, audiences valued luck and talent more. 

This episode raises the question: "When do you tell...

Aug 15, 2024

Lots of business owners have been advised, "Just tell a story. Any story."

Or they're told, "Stories hold your audience's attention. Stories captivate your listeners."

All that is true. Absolutely.

But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a...

Jul 25, 2024

We've talked about the hero in your story. We had an episode about the villain. And today we're going to talk about the character nobody mentions: the cheerleader.

You can't be with the hero all the time, no matter how good you are. The cheerleader helps the heroes achieve their goals by just being there.

You as the...

Jul 18, 2024

In this podcast episode we are going to look at casting the characters in your story.

We’ve already talked about the villain. The other characters are the hero, the guide and the cheerleaders.

Who is the hero of your story?

The hero has a problem. Often it’s a serious problem. Sometimes it's trivial, like...

Jun 27, 2024

In this episode, I’m joined by Dr. Michelle Mazur, a message strategist and marketing consultant. Her slogain is, "Make marketing suck less."

Let's face it: Most of us didn't go into business to be marketers. But it's something we have to do. It will always suck for a lot of people...but she helps make...