Aug 17, 2023

Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story. 

But what does your audience experience when you share a story about your own struggles? 

Maybe you want them to get the message, “I’ve been there.”

Maybe you offer a service to clients who seek...

Jul 28, 2023

Here's something I see often. You're trying to explain a service to your clients. They don't get it.

So...you tell them more about you. Your "why." Your origin story.

And you tell them more about your process. What are the steps. What's the intake process.

And they're still not convinced.

Often this happens because...

Jun 4, 2023

Does someone want to connect with you on LinkedIn? Do you get messages like these:

“It looks like you’re doing some pretty amazing things with storytelling.”

“I’d love to learn more about your journey to success.”

“Let’s get to know each other better.”

"I'm a huge fan of what you're doing."

Or...

May 7, 2023

“There’s a gap between what I know they need and what they think they need.”

As a service-based business, you probably recognize this problem. 

For instance, you know your clients mostly need to build their confidence. They need to jump in and take action. 

But when they come to you, they say, “I don’t...

Apr 12, 2023

When you're a solopreneur or small service-based business, the brand is YOU. The stories you tell will contribute to your brand and position, even when you're not intending to brand with them. A casual story gets remembered and follows you everywhere.

I've observed several business owners over the years. As...