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Oct 10, 2021

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay...

Jul 16, 2021

You're a solopreneur or small business. Your market has changed. Your tech has changed. Maybe you've changed too. 

Time to rebrand your business...but you know you need more than a new logo, colors, and type font. You need a new story. In fact, you need 3 new stories.  

You'll learn exactly what kinds of stories and how...

Jul 7, 2021

Some entrepreneurs and small business owners seem to have a superpower: they read people's minds. For the rest of us, there's research.