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Jun 30, 2022

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!"

Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come...

May 6, 2022

A lot of business owners have been told, "Stories entertain and captivate your audience."  

If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy and simplify your marketing.

That's the big difference between personal and business stories. Personal stories might get an...

May 1, 2022

We hear a lot about rebranding. Bt what happens when you take your business in a new direction? Or direct your energy toward a new target market? 

This episode introduces 3 steps you need to rebrand profitably with a new story. 

Find your story archetype...

Apr 24, 2022

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility. 

Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules? 

Explore a new way...

Mar 21, 2022

When you’re new to your business or career field, you might be asking yourself, “Am I really qualified to do this?”

Your friend, mentor or coach assures you, “Of course! You know more than you realize.” 

They might even say, "You have impostor syndrome!: 

Are they right Do you suffer from impostor syndrome? Or...