Jul 11, 2024

Do you want to create a story that sells - a selling story? 

In this episode of Strategic Storytelling, you'll see an example of the way we can transform a "good enough" story into a strong story that delivers sales.  

The business owner (a financial executive - a corporate controller, to be exact) found a need for a...

Jun 20, 2024

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing.

In this packed-tight-with-information episode, I show how sharing your mess can actually harm your business.

You will learn:

1 - Where...

Jun 13, 2024

Online course creation has become a major industry. If you're a business owner, your course gives you new opportunities to grow your business, find clients and gain credibility. 

Designing a course can be challenging. How do you know what to include? How do you figure out how to sequence the modules? 

Explore a new way...

Jan 4, 2024

This week's episode is an encore presentation. It's designed to introduce new audience members to a podcast they may have missed. And it's one of my favorites!

We rarely associate"productivity" with "storytelling."

But content creation is the biggest driver - and the greatest challenge - of online marketing....

Sep 21, 2023

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, and even the advice you give your clients.

Cindy Bidar has achieved considerable success in a relatively short time frame. Her brand builds on her story archetype - the Role...