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Sep 21, 2023

There's a lot of confusion about branding for small businesses and solopreneurs. Your brand influences the stories you tell, the promises you make, and even the advice you give your clients.

Cindy Bidar has achieved considerable success in a relatively short time frame. Her brand builds on her story archetype - the Role...

Sep 7, 2023

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay...

Feb 21, 2023

Business storytelling can be used to explain a concept, describe what you do, or show why you're so passionate about serving your clients.

Business storytelling can also be used for "story-selling:" you craft your story to appeal to buyers and motivate them to take action.

In this episode of Strategic Storytelling,...

Jan 29, 2023

Entrepreneurs and small business owners often believe the sequence "Idea --> Create Offer --> Start Marketing."

It sounds logical, doesn't it?

Truth is, if you wait till you've got a finished product, you've waited too long. You need to get some signs of success before committing to production and creation.

There's a...

Jun 30, 2022

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!"

Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come...