Jun 8, 2021
We keep hearing that stories help your business. And they will...but only if they are the right stories.
These 3 stories get told a lot, and marketing consultants sometimes advise you to tell them. But they won't do a thing to help your business.
...the irrelevant origin story
... the story that makes your clients do emotion work
...the story that insults your clients (and probably you too)