Preview Mode Links will not work in preview mode

Aug 4, 2021

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A story just to entertain your audience? Not strong enough.

This episode introduces 3 qualities of a story that supports your business.

First, your story has a strategic purpose. It fits into your strategic plan.

Second, your story reinforces your brand - particularly your story archetype that’s the foundation of your brand. Learn more about archetypes at

Finally, your story reinforces your credibility. Listeners find themselves nodding along, never doubting what they hear.

Learn more about strategic storytelling on my website -