Preview Mode Links will not work in preview mode

Mar 28, 2024

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.  

But when you're writing for business, it's important to tell your story only when you have a purpose for that particular story. 

Too many people write stories for validation. They say, "My cat...


Mar 21, 2024

Of the five archetypes I've identified, the Celebrity holds greatest awe and power. 

***If you're new to my community, you can download a free report featuring the five archtypes when you click here.

Think of Taylor Swift and think of those folks in People magazine. We don't want to BE a Celebrity, but we can learn...


Mar 14, 2024

As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here.

http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about...


Mar 8, 2024

We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug. 

For example, in this episode I talk about someone who decided not to get a drivers license. In a typical story, she'd try and try to pass the test. She'd spend hours studying. 

But in this...


Feb 1, 2024

If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success.

And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website. 

That’s because most...