Mar 21, 2024

Of the five archetypes I've identified, the Celebrity holds greatest awe and power. 

***If you're new to my community, you can download a free report featuring the five archtypes when you click here.

Think of Taylor Swift and think of those folks in People magazine. We don't want to BE a Celebrity, but we can learn...

Nov 23, 2023

“Every year I say I’m going to plan better. And it never happens.”

“I make great plans. But I never seem to finish carrying them out.”

“I’m a small business. My brand is ME…which means my planning is all about ME and what I’ll do. All the planning advice seems geared to big business.”

How many times...

Aug 10, 2023

As marketers - especially copywriters - we're taught to begin a project by asking, "What does the client need?" 

Copywriting training usually includes a list of basic needs, such as "finance" and "love."  

We get copywriting templates that encourage the question, "Are you struggling with..."

But what if you offer a...

Aug 3, 2023

It's happened to every consultant or coach. 

A client shows up, enthusiastic and ready to rock and roll.

But then they stop cold. They realize they're not Cinderella and you're not the fairy godmother. You won't just wave a wand. They have to contribute to the work. 

Even if they've paid you, you're frustrated. You...

Jun 28, 2023

You know you need a change. A new direction in business...maybe a whole new business. A new career. A major move from corporate to entrepreneurship.

You might be changing because well, it's time! Or you might be facing pressures from yourself or your market. You change. Your market changes. You're facing west and...