Jul 28, 2023

Here's something I see often. You're trying to explain a service to your clients. They don't get it.

So...you tell them more about you. Your "why." Your origin story.

And you tell them more about your process. What are the steps. What's the intake process.

And they're still not clear on your offer.

our solutions may not...

Jul 20, 2023

It’s not a secret that potential clients get nervous before they decide to hire you. They know they’re taking a risk, especially if you’re a small business and they aren’t coming from a referral.

They’re looking for reasons to trust you. Ideally, they’d find social proof - several warm, obviously genuine,...

Jul 15, 2023

If you’re marketing online, you probably know, “The money is in the list.” 

To grow your list in today’s market, you almost always need to offer your prospective clients something of value such as an ebook, a recording, or an invitation to a webinar or workshop. This offering is known as a lead magnet (sometimes...

Jul 6, 2023

What makes a story grab your audience’s attention?

With all the stories going around, it’s hard to make a story stand out. Just opening my email today, I got a handful of stories about people who took a cruise, went gardening, took the kids to the beach, went to the dentist, went for a medical checkup (with a little...

Jul 1, 2023

You're writing copy to target your ideal clients. But they may not be ready to hear you. They may not know they have a problem; they may not be ready to look for solutions.

You may have heard of the 5 levels of awareness identified by iconic copywriter Eugene Schwartz. You write copy differently - and share different...